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Meet Keith Humerickhouse – Founder of ALCOLETE
ALCOLETE is more than a brand—it's a lifestyle. An ALCOLETE is an athlete who enjoys an alcoholic beverage before or during their favorite sport. Whether it's golf, softball, bowling, cornhole, horseshoes, pool, pickleball, rodeo, or any recreational competition, ALCOLETE celebrates the idea that sometimes an adult beverage can help you relax, have more fun, and maybe even perform a little better.
ALCOHOL + ATHLETE = ALCOLETE "Precision Under the Influence"
The concept was created by Keith Humerickhouse, an accomplished amateur golfer and entrepreneur from Colorado. Keith is one of only three golfers in Colorado history to win the Colorado State Mid-Amateur Championship four consecutive years. His competitive golf career also includes appearances in six USGA championships, including four U.S. Mid-Amateurs, a State Team Championship, and the inaugural U.S. Amateur Four-Ball Championship.
Keith's introduction to golf came later than most. While attending Palomar College in San Marcos, California, as a freshman baseball player, he discovered the game and immediately fell in love with it. Starting as a 27-handicap golfer in 1995, Keith rapidly improved through determination, hard work, and natural talent, reaching a 3-handicap by 1998.
After making a memorable hole-in-one in Lake Havasu City, Arizona, Keith turned professional and spent the next nine years competing on various mini tours and within the Colorado West PGA Section. In late 2009, he regained his amateur status and continued building an impressive competitive résumé, winning numerous amateur events throughout the country.
Beyond golf, Keith is also a successful business owner. In 2007, he founded his hardwood flooring company, building it from the ground up through hard work, craftsmanship, and an unwavering commitment to quality. Specializing in hardwood floor installation, refinishing, and restoration, Keith has earned a reputation for excellence among homeowners, builders, and contractors throughout Colorado.
Whether on the golf course or on the job site, Keith approaches everything with the same dedication, precision, and competitive spirit. ALCOLETE reflects that philosophy—bringing together athletes who enjoy competition, camaraderie, and the occasional adult beverage while pursuing the sports they love.
For Keith, ALCOLETE isn't just a brand. It's a community built around fun, friendship, competition, and the belief that sports should always be enjoyed.
